Scope: Creative development, production, photography, post-production, licensing
Photographer/Director: Paloma Rincón
Paloma was commissioned to create a suite of deliverables including three 15 second films, four teaser clips and a range of stills for Diageo’s launch campaign for the new orange-infused Black & White whisky in key Latin American markets.
Starting with only a written brief from the client, Paloma developed the concept, story, art direction and set design for the campaign, as well as directing the films, photographing stills assets and leading the creative direction for motion graphics and music.
With only two days for filming, we identified scenes that could be used across all three films as well as the unique scenes needed to create each individual story.
