The first part of a 360 campaign from Paloma Rincón to launch the new Michelob Ultra Hard Seltzers in Mexico. Paloma was asked to develop the concept and creative direction of the campaign from scratch, resulting in a series of stills and films to be used across all media from TV to social media.
Photography & Direction: Paloma Rincón
DOP: Emilio Valdes
Photo Assistant: Carlos Givaja
1st AD: Marco Romano
Production Designers: Amilcar Espadas / Marta Moreno
Retouching: Diego Speroni