Queen Sofía Foundation × Food Bank Associations

Paloma Rincón directed this 30 second TV commercial for Queen (of Spain) Sofía’s Foundation in partnership with the Spanish Association of Food Banks. The campaign was developed to raise funds in order to distribute all kinds of food, including fresh fish and vegetables, for people in need.

Directed by: Paloma Rincón with blo que studio
Production: The Mushroom Company
Art Director / DOP: Paloma Rincón
Animation / Post Production: blo que studio
Food Stylist: Laura Bustarviejo